An honest conversation about what it takes, and why it matters.
At some point in many public relations careers, the question surfaces: Should I earn my APR?
The Accreditation in Public Relations (APR) credential is widely recognized as the profession’s mark of strategic expertise, ethical leadership, and commitment to excellence. But what does the process actually involve? And is it worth it?
Join the Maine Public Relations Council (MPRC) for a free virtual professional development session designed to answer those questions clearly and candidly.
MPRC Accreditation Chair Shane Perry, APR, and newly accredited professional Benjamin Speed, APR, of Northern Light Health, will share an inside look at the APR journey. From deciding to pursue it to completing the panel presentation and written exam.
Whether you are exploring accreditation for the first time or considering beginning the process this year, this session will give you practical guidance and a realistic understanding of what to expect.
What You’ll Gain
-
A clear understanding of what the APR credential represents in Maine’s communications community
-
A concise overview of eligibility requirements, the panel presentation, and the computer-based exam
-
Practical preparation tips from someone who recently completed the process
-
Insight into how MPRC supports candidates through mentorship, programming, and peer connection
Benjamin will share what the experience was really like. What surprised him, what challenged him, and how earning his APR strengthened his confidence and strategic perspective.
Shane will outline how to begin the process, what resources are available, and why accreditation continues to matter in an evolving communications landscape.
Why APR Matters
APR is more than three letters after your name.
It signals strategic rigor.
It reinforces ethical practice.
It demonstrates a commitment to lifelong learning.
In a field where many claim expertise, APR provides a credible, professional standard. A standard that benefits both individual practitioners and Maine’s broader communications community.
If APR has been on your radar, this is your opportunity to learn more in a supportive, low-pressure environment.
If you’re new to APR, this is the right place to start.
If you’ve been considering it for a while, this may be the moment to move forward.
This virtual event is free for MPRC members and non members. Register today and take the first step toward strengthening your professional credibility and impact by earning your APR.
Register online at: https://meprcouncil.org/event-calendar/#!event/2026/4/21/thinking-about-your-apr-start-here
