There are two ways to build a marketing strategy. One is to simply rinse and repeat year over year without consideration of changes in the marketplace or the economy. The other way is to commit to knowing the numbers and trends that impact your industry. This way will allow your company to be more nimble and adjust as needed. In this discussion, we will discuss what those numbers might be, how to find them, and how to interpret them to build a data-supported resilient marketing strategy.
Presenter: Paula Mahony, Marketing Strategist and President, Words@Work, Inc.
Paula Mahony is the founder of Words@Work, one of Maine’s most respected marketing consulting firms. Over her career, she has helped to develop numerous new marketing tools designed to engage customers sooner and more fully. She knows that part of her responsibility as a fractional CMO is to track economic data across a variety of industries.
Jul 01, 2025
Jul 25, 20259:30 AM - 5:00 PM
Jul 25, 20256:00 PM - 9:00 PM
Jul 25, 20255:30 PM - 8:00 PM
Jul 28, 20259:00 AM - 5:00 PM
Aug 01, 20255:30 PM - 8:00 PM
