Join us for the first Eggs and Issues of the 2017-18 season! We will welcome Steve Smith, LL Bean CEO, to the stage to talk about the iconic Maine company's rebranding efforts.
Positioning the L.L.Bean Brand for Future Growth
Join Steve Smith, President and CEO of L.L.Bean, for a deep dive into the art and science of brand management at Maine’s premier outdoor company. Steve joined the 105-year-old company in early 2016 with a focus on positioning the company for future growth. Part of this focus includes aligning its product development and marketing strategies to engage new and existing customers alike who share L.L.Bean’s enthusiasm for the outdoors. This outdoors passion is at the center of a new and inspirational brand and marketing strategy, that marries the company’s long-standing outdoor heritage with the many ways people experience the joy of the outdoors anywhere they live, work or play today.
About Stephen Smith PRESIDENT AND CEO
On January 4, 2016, Stephen Smith became the fourth President and CEO of L.L.Bean.
Steve began his career in 1992 at J. Walter Thompson in New York City. He moved to Maine in 1997 and rose to become the Vice President of Sales and Marketing for Resort Sports Network. In 2002, he began his retail career at Hannaford Supermarket and this launched nine years at the Delhaize Group where he gained experience in merchandising, commercial planning, marketing and customer relationship management in the US and Belgium.
In 2011, Steve joined Walmart International as SVP and General Manager of Sam's Club and Chief Marketing Officer for Walmart China in Shenzhen, China. There he gained general management responsibility, integrating e-commerce into the core business and improving annual sales growth. A year later, Steve became Chief Customer Officer of ASDA (part of Walmart International), a $30+ billion food, fashion and general merchandise omnichannel business in the United Kingdom. In 2015, Steve became Chief Merchandising and Marketing Officer for Yihaodian (part of Walmart Global Ecommerce), a pure e-commerce business located in Shanghai.
Steve is a graduate of Dickinson College in Carlisle, Pennsylvania, where he studied Art History and Physics. He grew up in Westchester County, New York and Amherst, Massachusetts. He spends summers on Canada Lake in the Adirondacks at a lake house that has been in his family for generations.
Steve is very active in outdoor sports and enjoys a wide variety of activities. He and his family are excited to be back in Maine where they have deep ties and where they can embrace their love of the outdoors and commitment to community.
Click here to purchase a season pass, or click here to order a ticket booklet.
Registrations are closed, we will have a limited number of walk-ins available starting at 7:00 am until 7:15 am.
Sep 01, 2024
Mar 17, 2025
Apr 07, 2025
Apr 07, 20252:00 PM - 5:00 PM
Apr 07, 20254:00 PM - 5:00 PM
Apr 08, 202512:00 Noon - 1:00 PM
